How does foreign news media present Lithuania to travellers?

In 2019, Lithuania was covered as a travel destination by TIME, The Times, The Independent, Travel+Leisure, Le Monde and a variety of specialized publications and blogs, which have audiences in the millions.

“Lithuania increasingly appears in the sights of media outlets, which hold the largest audiences. English language publications, which featured articles about Lithuania as a travel destination last year, alone have a combined monthly audience of over 400 million people. Of course, coverage is also increased by attention from national news media outlets. Articles in the most read Israeli daily Israel Hayom, segments on Italian national television seen by millions, publications in German and Scandinavian lifestyle magazines – each such “appearance” helps various stories to reach diverse target audiences around the world,” states Indrė Trakimaitė-Šeškuvienė, Head of Marketing and Product Development at Lithuania Travel, the country’s national tourism development agency.

Read more: LITHUANIATRIBUNE.COM